Hotel Accommodation in London – A Marketing Overview

This is an article to discuss the prospects of an accommodation agency based in central London.

Due to the boom in the travel and tourism industry across the UK, there has been a huge increase in tourists coming to London. London, a very big city is divided into zones – more for the benefit of an underground traveler who has now become a means of calculating how expensive (in terms of property) and posh is somewhere. Zone 1, comprised of areas such as Victoria, Kensington, Bayswater, Tower Hill, Aldgate and Kings Cross is rated # 1 followed by zones 2,3,4,5 and 6.

Together, London has around 2000 hotels / bed and Breakfast / lodging / motels / apartments to offer and the number of agencies selling this property is not much less than this number. Therefore, starting a new agency service to sell the same housing needs to be properly targeted and the rules for marketing should be defined on the table before work starts, otherwise it will be a failure with so much competition.

We analyzed the market and, to our surprise, we found that the worldwide market has already been taken by top agents such as expedia, laterooms, bedbank, etc. All these agencies have a large presence in almost all countries around the world and therefore all tourism transported via their websites or GDS & # 39;.

We looked a bit within this range and found that the easiest target group is in England, and if it sounds like a narrow view, the number stands at a dizzying more than 1 million travel tourists a year. And nobody targets them wholeheartedly.

It was 2 years ago and due to timely and realistic estimates and marketing strategies to sell hotels in Central London, we were able to create one of the largest booking services for hotels in central London.

There is always a niche market waiting to be explored.



Source by Arjun Sandhu